Cool Britannia.Key to success: "People keep booking me because I've got this thing where I just know what the other person wants."Friends say: "She's reached a point where she wants something a bit real."She says: "I used to get upset about taking my clothes off, now I'll get my tits out at any chance At shows, you don't notice it You take your clothes off and put more on.". Anyone can see that.Ann TrenemanLife StoryBorn: 16 January 1974 to Peter and Linda Moss They split when she was 14.Childhood: Croydon. Has been described as the biggest thing to hit the place since the Inland Revenue offices. Perhaps someone should go up and shout at her: "You're not normal." Somehow I don't think "married with children" really sums up her future Her future lies in fashion. After all, she is 25, is worth pounds 3m and dresses like a dream.

I just see an image of what someone's trying to advertise, and that's sad."Perhaps, though, that is just reality Her reality Her completely abnormal normality. It seems incredible that someone with as much going for her as Kate Moss is going to let this fact of advertising life get her down. When I look at billboards of myself 40ft high in the street, I don't see myself any more. Kate has reached a stage where it all seems a bit empty, and she is supposed to have sought the services of a spiritualist "I can't go out on my own, even if I need a packet of fags.

Two years ago her mother was asked how she saw her daughter's future "Married with children," she replied. And that is perhaps what really makes Kate Moss much more than just another supermodel who has to stage a comeback at the age of 25. "You won't see her wearing pink because it's this season's colour but because she found a great antique rose twinset on Melrose that she had to have," writes Armstrong.It looks effortless, and yet we all know that you have to work like hell to make anything look that easy. She is eccentric with favourite pieces, including a Helmut Lang and a pair of Westwood rocking-horse shoes But her look is not weird, boho or stylised Increasingly it is glossy, glamorous, classic. Or else they spend their lives being painted, styled, coiffed and photographed by the world's greats and still learn nothing Not Kate. She has absorbed the heady, high-gloss aesthetic of the catwalk and studio and blended it seamlessly with her own grittier taste."Her style is eclectic She mixes designer and second-hand She loves heels She wears diamonds. "Kate loves clothes," writes Vogue's fashion editor, Lisa Armstrong "Believe it or not, some models can take them or leave them They genuinely don't see the thrill.

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